Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

Web Hosting Options for Small Business

It seems that so many times it is hard for the little guy to get a leg up in the business world. Every supplier or service that you talk to is only interested in catching the larger fish and is totally disinterested in you. When it comes to finding a web host for your website it can often times be no different sometimes. Sure they have service plans that you can cut costs with but how do you know just what you need to get by.

There are a few simple rules to follow if you are in the market for a budget web hosting plan that at the same time does not leave you empty handed on the essential services that you will be needing from time to time. If your website is less than one-hundred pages and does not have any data intensive components such as streaming videos than you can get by with the bare minimum amount of bandwidth and gigabytes of memory and that means a basic plan for about $ 5.

If you have more than one-hundred pages and or your pages are heavy laden with text and photos then you may want to take the option of shared web hosting for about $ 10 which is going to give you more bandwidth and memory. That is what you will need for the bare bones basic web hosting service if that is all that you need. You have to bear in mind though that what you are going to be doing with your website also has to be considered.

For instance; if your site is just for reference purposes that is supporting a non Internet business in your community then you can still get by with the low cost basic web hosting service. If however your business is an Internet business that changes the picture considerably. This is because, unless you are marketing a product that only you have and no one can live without, you will be in competition of untold numbers of other people on the Internet.

This then means that you are going to have to engage in some level of website promotion or SEO which stands for search engine optimization. If you do not, then every time that someone types in the keywords to look for what ever it is that your website is selling you will be the last in line with regards to prospective sellers.

SEO can be approached two different ways with regards to a prospective web hosting service. The first way is to just pay them to promote your website and do the SEO for you but it is going to cost you.

The second way is to learn about SEO and then do it yourself. If you are going to do it yourself you will need to learn what basic tools you will be needing your web hosting service to have available. SEO is not overly complex but you do have to know what you are doing or all of your best efforts can be a waste of time.

Proper Freshwater Aquarium Maintenance is Very Important

Freshwater aquarium maintenance is very important part of your duty if you own an aquarium. You have to look after the house of the fishes where they live. I hope like a normal person you take care of your own home so it is quite natural that fishes will also need some well maintained home to stay in.

Freshwater aquarium maintenance is either tough nor absolutely easy. But yes initially you will need adequate guidance for freshwater aquarium maintenance. The steps of maintenance generally include primary preparation, taking out the fishes, washing the tank properly and then putting back the fishes safely.

What are the things you should take care of for the freshwater aquarium maintenance? Well they mainly the removal of the algae, changing water timely and at proper intervals, checking the condition of the filter, vacuuming and testing the water condition and level. All these are very significant part of the maintenance because these factors are directly or indirectly related to the health of your precious fishes.

You can create a chart for the maintenance and this will help you immensely. Break the activities into daily, monthly, quarterly, six monthly and yearly maintenance. Your daily duty is to offer the freshwater fish with food in small quantity two times each day. You must check the working condition of the filter along with the aerator and heater.

During the week maintenance you must alter ten or twenty percent of water, clean the aquarium completely, and test the condition of the water. During the month you have to check the condition of the water, wash off the algae and alter at least twenty-five percent of the water of the tank. At the interval of six months you must reinstate the filter objects.

The quarterly maintenance includes changing the airstones, changing half of the aquarium water and washing the filter. Every year you must change the existing airstones and cleanse the gravel completely. Caring for the fishes is not completely easy and any mistake can leave dreadful impacts on the fishes. Freshwater aquarium maintenance when done adequately will let the fishes live merrily.

The Biggest Challenge For Cloud Computing In 2012

Cloud computing has become quite the buzzword in the IT world. Whether you prefer to use the term cloud services, cloud hosting, cloud computing, or whatever … you need to be aware of the challenges and what you're getting into before you jump right into it.

Security always appears top of the list, coupled with what I interpret as confusion over how and what is needed to make best use of the cloud. So in short, for me, a lack of understanding remains the challenge. Whilst security is critical, I feel the need to provide some counter points.

Any computer connected to the Internet is at risk from hackers, whether it is in the cloud or in a private data center. Would it be true to say that an SME, with necessarily limited resources, is able to better secure its data than say Amazon? In addition, who says everything needs to be in the cloud? Adopting a cloud computing strategy is not an 'all or nothing' decision. Data can remain within a data center or on promise, while applications that need to access such data can be based in the cloud. That's the whole principle behind the different cloud types – private, public or hybrid.

I think that anyone considering a move to the cloud needs to carefully consider their motivations and objectives for doing so, and to question what data and workflows they and their customers will feel happy placing in the cloud. Most importantly, select a vendor that can accommodate your cloud migration strategy, now and in the future. The challenge in 2012 is not that of cloud computing, the challenge for cloud vendors or providers of Cloud 'services' is that they need to not only promote the benefits of their particular offering, but also educate the market on the benefits of cloud, full stop.

Another major challenge will be Bandwidth. It's probably the case that the majority of SME / Bs have 'plenty' of local network bandwidth with which to conduct their in-house operations / business, however, it's also probably the case that in their pipe (s) into the 'Cloud' and that could be an awkward bottleneck if you swallowed the cloud philosophy without adequate preparation – which, of course, you'd never do.

For the pessimists amongst you, please see Moore's Law and Nielson's Law, there's always Parkinson's Law, which reads: "Usage expends so as to fill all available bandwidth."